International Broadcasting: The Public Diplomacy Challenge
The Public Diplomacy Council and the School of Media and Public Affairs at the George Washington University
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Thursday, November 16, 2006
Jack Morton Auditorium
805 21st Street, NW Washington, DC 20052

Conference Schedule
8:30-8:45 a.m. Welcoming Remarks
8:45-9:00 a.m. “Scene setter on International Broadcasting”
McKinney H. Russell, President, Public Diplomacy Council
9:00-11:00 a.m. “The State of U.S. Government-funded International Broadcasting”Panel I
Panelists:
Kenneth Y. Tomlinson, Chairman, Broadcasting Board of Governors
Jeffrey N. Trimble, Acting President, RFE/RL
Sanford Ungar, President, Goucher College; former Director of VOA
Salama Nematt, Washington Bureau Chief, al Hayatt
Paul Blackburn, former Public Affairs Officer, Beijing and Tokyo
Moderator: Amb. Karl F. Inderfurth, Elliott School of International Affairs; former Assistant Secretary of State, South Asian Affairs
11:00–11:20 a.m. Coffee Break
11:20 a.m.-12:45 p.m. “Whither International Broadcasting?
Panel II Future Trends and Techniques”
Panelists:
Adam Clayton Powell III, Director, Integrated Media Systems Center, USC Viterbi School of Engineering; Senior Fellow, USC Center on Public Diplomacy
Graham Mytton, former Head, BBC World Service Research
Myrna Whitworth, former Acting Director and Director of Programming, VOA
Mark Helmke, Senior Staff Member, Senate Foreign Relations Committee
Moderator: Robert T. Coonrod, former President and CEO, CPB; former Deputy Director, VOA
12:45 p.m. Concluding Comments