United Nations Public Diplomacy: a Special Briefing for Members

Cristina Gallach, United Nations Under Secretary General for Public Diplomacy, Communications and Public Information, spoke with Council members during her visit to Washington on July 28.  (Gallach is at right, in the orange blouse.)  That day marked the 70th anniversary of the US ratifying the treaty that created the UN.  She discussed coordination among the UN's branches and agencies, the UN brand, and various other communication topics.

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PD commentary

Selection and commentary by PDC members and authoritative experts in the field

Operational Public Diplomacy: Brought to You by the Number "4"

Thursday, April 3rd 2014

Those of us who spent too much time in China notice policy "by the numbers."  Jiang Zemin's "three represents," Deng Xiaoping's "four modernizations," and Taiwan's "three no's" are only the most famous.  I notice that American writers are fond of listing elements or pillars.  For Public Diplomacy, the favored number seems to be "four."

Elements of national power?  Our military friends list four, using the acronym D-I-M-E:  Diplomatic, information, military, economic.  Say what you will about lack of nuance, Public Diplomacy ("information") is playing in the foursome.

Historian Nicholas Cull of the University of Southern California identified four elements of Public Diplomacy:  listening, advocacy, cultural diplomacy, and exchange.  He adds another, international broadcasting, executed by the USG broadcasters.  PDC member Martha Bayles follows Cull's lead in her new book.

A fact sheet from the Public Diplomacy Council lists "Four Ways of Thinking about Public Diplomacy" -- public affairs, information, people, and storytelling.

The State Department's strategic framework for Public Diplomacy has one goal on resources and priorities and four substantive goals:  "shape the narrative," "expand and strengthen people-to-people relationships," "combat violent extremism," and "better inform policymaking."

There are many other formulas and categorizations for Public Diplomacy.  Indeed, defining “Public Diplomacy” has become an active area of policy and academic debate.  Or perhaps confusion, but that’s another story.

Today, however, let me cut the cards, reshuffle, and stack the deck another way to explain how Public Diplomacy works overseas at Foreign Service posts.  For "operational" Public Diplomacy, rather than theory, I usually explain there are four levels.  Start at the bottom and work up.

Public Diplomacy

The Long Game

Public Affairs

Publicity

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4 people have commented on this article so far

A Minister-Counselor in the State Department's Senior Foreign Service when he finished his federal career, Donald M. Bishop is a trainer, speaker, and mentor in Public Diplomacy and Communication. He also speaks on history and leadership. After serving as President of the Public Diplomacy Council, he now is a member of the Board of Directors.

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Author: Donald M. Bishop

Do U.S. Publishers Constrict Cultural Exchange?

Monday, March 31st 2014

Our Vice President, Robert Albro, indicts the U.S. publishing industry for neglecting Americans' access to world literature.  As a result, he says, "The U.S. literary scene of authors, journalists, publishers and readers is insular and isolated.  Contemporary global literature is largely absent in the lives of Americans."

Too harsh, or true?  Read the full article, which gives context and particulars, at http://robertalbro.com/2014/3/cultural-diplomacy-of-and-by-the-book.

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Joe B. Johnson

Board member

 

Joe B. Johnson consults on government communication and technology after a career in the United States Foreign Service.  He is an instructor for the National Foreign Affairs Training Center, where he teaches strategic planning for public diplomacy.

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Author: Joe Johnson

For the files: Ambassador James B. Smith on student exchanges and the social media

Friday, March 28th 2014

Former U.S. ambassador to Saudi Arabia James B. Smith – he served in Riyadh from 2009 to 2013 -- was interviewed in the March, 2014, issue of Checkpoints, the alumni magazine of the U.S. Air Force Academy, his alma mater.  Public Diplomacy practitioners and students will find many of his comments of interest.  Here are the portions of the interview on Saudis studying in the United States, the Arab Spring, and the social media.

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One person has commented on this article so far

A Minister-Counselor in the State Department's Senior Foreign Service when he finished his federal career, Donald M. Bishop is a trainer, speaker, and mentor in Public Diplomacy and Communication. He also speaks on history and leadership. After serving as President of the Public Diplomacy Council, he now is a member of the Board of Directors.

...click authors name for more info

Author: Donald M. Bishop

Quotable: Robert Gates on strategic communications

Saturday, March 22nd 2014

The memoir by former Secretary of Defense Robert Gates, Duty, was published earlier this year.  I judge it required reading for everyone who worked at the embassies, consulates, and Provincial Reconstruction Teams in Iraq and Afghanistan -- to compare Secretary Gates’s top-level view of the wars with how Public Diplomacy officers experienced it on the ground.

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One person has commented on this article so far

A Minister-Counselor in the State Department's Senior Foreign Service when he finished his federal career, Donald M. Bishop is a trainer, speaker, and mentor in Public Diplomacy and Communication. He also speaks on history and leadership. After serving as President of the Public Diplomacy Council, he now is a member of the Board of Directors.

...click authors name for more info

Author: Donald M. Bishop

Subscribe to PDC Commentaries

Friday, March 21st 2014

Subscribe to the Public Diplomacy Council to get the latest commentaries directly. 

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Jesselle Macatiag is a fellow with the Public Diplomacy Council and graduate student in American University’s International Media program. She comes to Washington D.C. to study the global implications of a changing media landscape, particularly how these changes impact the use of media as a vehicle for social change across cultural and political contexts.

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Author: Jesselle Macatiag

The Public Diplomacy Council is a nonprofit organization committed to the academic study, professional practice, and responsible advocacy of public diplomacy. Founded in 1988, the Council serves the community of public diplomacy professionals, professors and students interested in public diplomacy.

 

 

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