The Case for an International Broadcasting CEO
Friday, July 20th 2012
Does the United States need an International Broadcasting Czar?
No.
But if you ask if we need someone to serve as a full-time Chief Executive Officer for the Broadcasting Board of Governors (BBG), then I would say yes.
What’s the difference? A politically-appointed “czar” (which the current administration has used in several areas to supersede the traditional government hierarchy) has temporary but sweeping powers and influence. I think this would be not only unnecessary but also counter-productive. The heads of the U.S. international broadcasting entities – Voice of America, Radio Free Europe/Radio Liberty, Radio & TV Marti, and the others – should be allowed to run their own agencies without being micro-managed by a higher boss. Any entity head who can’t be trusted to do that should be replaced with one who can.
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David S. Jackson
David Jackson is the executive editor of The Washington Times. A veteran journalist, he is also a former U.S. government official with extensive multimedia communications experience in domestic and international markets.
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